Sunwing Vacations, in collaboration with the Cuba Tourist Board, is thrilled to be the inaugural sponsor of Big Brother Canada’s 12th season, serving as the show’s exclusive travel partner. Big Brother Canada, renowned for its distinctive format and unparalleled entertainment, ranks among Canada’s most popular television shows, drawing an audience of over nine million last season. Sunwing and Cuba are delighted to contribute to providing the contestants with a memorable season.
“We’re thrilled to join forces with our longstanding partner the Cuba Tourist Board, and to have Sunwing Vacations become a series sponsor for Big Brother Canada’s 12th season,” said Samantha Taylor, Chief Marketing and Digital Officer of Sunwing Vacations Group. “As one of the most popular reality television series on the air, we’re excited to align our brand with a Canadian-original program that brings people joy while introducing Sunwing to more audiences who share a passion for creating unforgettable memories. True to our brand identity that’s centred on embracing customers’ quirks and unique vacation identities, we’re looking forward to tuning in each week to see how each houseguest discovers their own persona and how they maximize every moment with Sunwing in mind.”
As Big Brother Canada’s sponsor, the partnership between Sunwing Vacations and the Cuba Tourist Board is highlighted in several key aspects, notably by offering a grand prize of a luxurious all-inclusive vacation for two to Cuba with Sunwing, valued at over $10,000 CAD. Additionally, the 12th season features a special Sunwing and Cuba-themed room designed for houseguests to unwind, strategize, and imagine themselves enjoying the warmth of the tropics. Competitors will also take part in a themed Power of Veto (POV) challenge that promises to add excitement in a setting reminiscent of a tropical paradise.
Throughout the season, Sunwing and Cuba will gain exposure through various digital platforms, including video pre-roll, short-form video, and display ads on BigBrotherCanada.ca, the Global TV App, Connected TV, and social media. Selected episodes, including the finale, will highlight the brands through prominent spots and billboards.
Big Brother Canada Season 12 is set to premiere on Tuesday, March 5, 2024, at 7:00 p.m. ET/PT, exclusively on Global and STACKTV, broadcasting three nights a week with new episodes on Sundays, Tuesdays, and Wednesdays at designated times.
For additional vacation inspiration, Canadians can follow Sunwing Vacations and the Cuba Tourist Board on social media, with various posts and updates available through Instagram, Facebook, and TikTok, including the handles @BigBrotherCA, #BBCAN12, and @SunwingVacations.
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