As of February 21, the independent statistical unit Box Office Vietnam reported that the “Peach, Pho, and Piano” film made VND 1 billion in revenue. The film is currently screening in 11 provinces and cities across Vietnam, including Thai Nguyen, Bac Giang, Thanh Hoa, Hanoi, Ho Chi Minh City, Bien Hoa, Binh Duong, Ba Ria Vung Tau, Nha Trang, Phu Quoc, and Lao Cai. This is great news for those who have been eagerly waiting for the movie to be released nationwide.
Behind the scenes of the movie “Peach, Pho and Piano”.
The Chairman of the Board of Directors of Beta Group, Mr. Bui Quang Minh, announced that “Peach, Pho, and Piano” will premiere nationwide through Beta theaters on February 22. The movie is expected to run for at least four weeks, but the number of screenings and specific screening hours have not been disclosed yet and will depend on the situation.
The film will be shown in Beta theaters and Cinestar theaters, and both theater systems and distributors will charge for tickets. However, they will not share the revenue as per the State’s regulations on ordered movies, which require ticket fees to be refunded to the State budget.
The film’s total investment was VND 20 billion, so the revenue of VND 1 billion is still quite modest. However, experts consider the film to be a good sign for state-ordered films and a testament to the efforts of the film crew and relevant management agencies.
Director Phi Tien Son behind the scenes of the movie set. (Photo: FBNV)
To produce more state-ordered films like “Peach, Pho, and Piano”, experts in the film industry suggest additional solutions such as investing in promotion and film distribution, and developing the Cinema Fund for projects.
Following the film’s success, director Phi Tien Son expressed his gratitude to the audience and colleagues who helped him make the movie. He called it a special thing and said that the audience’s interest in the film has been very touching. He hopes that his colleagues will gradually repay the debt owed to the audience on historical topics soon.
“Peach, Pho, and Piano” is a film commissioned by the Ministry of Culture, Sports and Tourism and directed by Meritorious Artist Phi Tien Son. The film narrates the 60-day battle that took place in Hanoi from late 1946 to early 1947 during the Winter-Spring season.
In addition to portraying the intense war scenes, the film also showcases the love story between a militiaman named Van Dan (played by Doan Quoc Dam) and a Hanoi woman named Thuc Huong (played by Cao Thi Thuy Linh). Furthermore, the film highlights the story of an old artist (played by People’s Artist Tran Luc) who aspires to create a valuable painting before his death and a pho shop couple who hope to finish cooking a pot of pho before evacuating.
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