Home World NewsVietnam Da Nang launches tourism promotion in billion-population market

Da Nang launches tourism promotion in billion-population market

by 9999biz.com
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The South Asian Travel and Tourism Expo (SATTE) 2024 took place at the India Expo Mart, Greater Noida, India from February 22nd to 24th, attracting 1,800 exhibitors.

The Da Nang Tourism Department stated that they organized the Da Nang FantastiCity booth at SATTE 2024. This marked Da Nang’s second participation in the fair to boost promotion in the potential Indian market, currently ranked fourth among the top 10 international markets visiting Da Nang.

The Da Nang FantastiCity booth covered an area of 70m2 located at B116, Hall 10, with the participation of nearly 20 domestic enterprises.

Ms. Nguyen Thi Hoai An, Deputy Director of the Da Nang Tourism Department, shared, “India is one of the tourism markets with breakthrough potential for Da Nang in the tourism recovery phase and is forecasted to continue growing in the future. We expect the presence of the Da Nang tourism booth at SATTE 2024 will enhance destination recognition and connectivity with regular tourism partners more deeply.”

According to Ms. Nguyen Thi Hoai An, the attractiveness and trend of Da Nang as a destination will be further strengthened, focusing on MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism, golf tourism, and weddings.

At the booth opening ceremony on February 22nd, Mr. Nguyen Thanh Hai – Ambassador Extraordinary and Plenipotentiary of Vietnam to India came to congratulate. The Ambassador pledged to accompany and support localities and businesses in tourism promotion efforts.

To attract partners for exchanges and exploration, various activities were held at the booth, including traditional ao dai performances, Vietnamese coffee experiences, lucky draws, and souvenir photo check-ins.

Also during the SATTE fair, Da Nang connected with airlines to enhance partnership relations and promote direct flights from India to Da Nang. At the same time, they met with wedding event organizers to kickstart wedding tourism to Da Nang in 2024.

Since the beginning of the new year, Da Nang has continuously welcomed MICE tourist groups and wedding tourists with increasingly large-scale delegations from India. Examples include the MICE group from the Indian Real Estate Association (CREDAI) with over 400 guests, a billionaire Indian wedding with over 400 guests in January 2024 at the Sheraton Grand Danang Hotel, and an Indian wedding with over 200 guests in February 2024 at the Hyatt Regency Hotel. It is expected that in March 2024, there will be another Indian wedding at the Danang Marriott Resort and Spa with around 300 guests. The city’s tourism and service industry is improving the quality of its products to serve guests from this billion-population market.


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